BRIGHT ORANGE


My name is Hal Carroll, and for the past 20+ years I've been employed by, or consulted to, Emerging ISV's in sales, sales management and executive leadership roles. Bright Orange was born as a result of my work with Emerging ISV's, many of whom lacked the business experience to fully recognize and capture the sales and revenue-generating opportunities they had created for themselves.

Bright Orange's main purpose is to introduce to a broader audience the portfolio of tools -- a sales-transformation playbook, really -- that I use to quickly calibrate and maximize sales opportunities and organizations for my consulting clients. My experience is that with these tools and new perspective, results-oriented Emerging ISV's will be able to achieve -- and exceed -- their goals sooner and more effectively.

Posted for download here is The Emerging ISV Handbook: Sales Is Not Rocket Science and related materials. We invite you to contact us today to discover how Bright Orange can apply its expertise to helping your Emerging ISV more consistently achieve — and exceed — its goals.

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