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Blog

Blog

Blog

Online Booking for your Salon

Monday, November 16, 2015

Online Booking for your Salon

Online Booking has arrived!

Allow your customers the opportunity to book an appointment without picking up the phone or waiting for your Salon to be open. 

You can link online booking to your website, app or Facebook page.

It's so easy to use and can save you time and money. You can setup the system so that your client will receive an email confirmation when they make an online booking. This saves you time by eliminating the need to manually confirm the appointment. The online booking will automatically show up in your appointment book and is highlighted in purple so you know it was made online.   

We all know how powerful Social Media is, so having your online booking linked to your Facebook page is a great way to boost your business exposure. Imagine scrolling through Facebook and making your next appointment without even picking up the phone. It really is convenient for those who love surfing the net. 

 

It's time to host a VIP event!

Thursday, November 12, 2015

It's time to host a VIP event!

Is it time to host a VIP Event?

Have you ever thought about holding a VIP night for your customers?

It’s a great way to enhance loyalty, increase bookings and find new referrals.

Simply invite your clients to the evening and ask them to bring a friend.

You can choose to do different things on the night such as:

  • Hairstyle tips and demonstrations
  • Hair analysis
  • Hair care and education
  • Wine and nibbles
  • Lucky door prizes
  • Goody bags - approach your suppliers to help put together some sample bags
  • Discounts on future bookings

You can host the event free, charge a fee for tickets or even request a donation for charity. If charging for tickets, you may want to offer a discount on a product or service which is the equivalent of the ticket price.

What are you waiting for? Start planning an exciting VIP night and build your business.

You can use your Salon Software to see which clients spend the most with your salon to help you compile your invitation list.



Increase Productivity in your hair salon

Thursday, October 15, 2015

Increase Productivity in your hair salon


Motivated staff increases productivity! 

Do you know that you can use your Salon Software to help motivate your staff and increase productivity in the salon? 

Through your software, you can view or print your employees’ activities and see what areas they are doing well in and what areas need improving. 

By sitting down with your team and running through the report, you are able to talk about what can be done (by all staff) to improve performance within the salon. It’s important to ask for their ideas and feedback also. By all sitting down and talking openly about ways to improve salon productivity, you are essentially doing a team building exercise! The purpose of the report is to identify room for improvement, not to target poor performance. 

Through the Salon Software reporting you can view things including how many walk in clients an employee is taking, how much they are making on services and/or retail products, what services they spend more time performing and the total amount of sales they are making per week. 

So get your team involved, set some goals and get motivated together. 

This is a great article from StartUp Bros which talks about staff motivation. Click here.


Opening a new Salon

Monday, October 12, 2015

Opening a new Salon


Tips for opening a new Salon. 

Have you just setup your Hairdressing Salon or are looking at opening a new Salon in the near future? We have put together some tips on how to get started along with some links to other helpful articles. 

Hairdressing Salons, if managed well, have proved to survive even during tough economic times. It’s important to make sure your business starts off on the right foot to give your new Salon the best chance of success. 

When starting a new Salon, there are 3 choices: renting or buying a dedicated space, working from a home salon or offering a mobile service. Whichever you opt for, you'll need to do lots of planning before you pull out your scissors. 

In brief, here are your first basic steps: 
•  Do your research 
•  Decide on your location 
•  Get your finances in order and set up a business plan 
•  Check for licensing and council regulations 
•  Choose your services 
•  Purchase equipment 
•  Produce a great marketing plan to get you started 

We read a great article from Startup Smart which gives you an honest outline of what’s involved in setting up, and running, your own salon. Check it out here.  

If you are going to be running your business from home you should take a look at this article from business.gov.au.
 
For those of you considering providing a mobile service, you can read more here.

 Tips for Success 
•  Don’t stop learning. You can never have enough knowledge.
•  Make sure you keep in touch with new practices, products and styles as they become popular 
•  Invest in a great salon software system which will ultimately save you time and money 
•  Make sure you stay up to date with licensing requirements and changes to small business rules and regulations 
•  Undertake a bookkeeping course or choose a great bookkeeper you can trust. 
•  Make your salon highly visible. You can achieve this with a good brand which flows through to signage and online platforms. 
•  Discover your point of difference (and boast about it). What makes your salon the salon of choice in your area? 
•  Connect and network with like-minded entrepreneurs, local business people and industry bodies such as HABA. 

 Useful links: 
•  ASIC



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